The network
A retail media network we own end to end: the shelf a product sits on, the screens above it, the app in the buyer's pocket, the floor where it gets sampled. Because we own every surface, we can attribute what happens next — exposure, trial, QR action, purchase, repeat — instead of billing you for impressions and guessing.
Layer 01 / 07
87 Lakh+customer hours every month
High-dwell physical floors where a captive audience spends an hour-plus, phones down, guard down. Dwell time no feed on earth can match — and your brand is in the room, not in a scroll.
For your brandWhere trial actually happens: product in hand, QR scanned, that person tracked through to first purchase.
Layer 02 / 07
300+screens · 3 Cr+ monthly impressions
A television network mounted across those floors. Programmed in-house, unskippable by design, playing to a captive high-intent consumer audience — at a moment when attention is undivided.
For your brandUnskippable exposure that carries a scannable action — so a screen spend reports customers acquired, not impressions served.
Layer 03 / 07
1.5L+app users on tap for push campaigns
The audience in their pocket. In-app placements the way Zepto runs them — banners, offers, push campaigns that land a brand message the same day it's briefed. Owned reach, not rented inventory.
For your brandThe re-hit that closes the loop: the sampler gets your offer while trial is still fresh, and the click is attributable.
Layer 04 / 07
100%owned shelf — placement we control
The EVERYDAY marketplace, where brands get listed, positioned and sold straight to this audience. No fighting for shelf space on someone else's platform — this shelf is ours, and we decide what's front and centre.
For your brandThe purchase step, on our own shelf — which is why trial-to-purchase is a number we can show you, not model.
Layer 05 / 07
2M+readers on our content platform
Our everyday content platform. The stories this audience actually reads, with 10M+ social reach compounding around it. Editorial context brands can't fake — and can't buy as an ad slot.
For your brandEditorial context that warms the audience before the ask — the cheapest lift you can put in front of a trial.
Layer 06 / 07
10,000+AI calls/day · 100 reels/week · 33s WhatsApp replies
The engines. Voice agents holding Hinglish conversations at 10,000+ calls a day. A video engine shipping 100 reels a week. WhatsApp agents replying in 33 seconds, around the clock. We built them to run our own growth — now they run for the brands plugged into the stack.
For your brandThe engines that make a campaign cheap to run and possible to measure — every rupee tracked to an outcome, not a PDF.
Layer 07 / 07
500+events every year
Competitions, community meets, activations — 500+ live moments a year where brands get handed to people, tried on the spot, and talked about after.
For your brandConcentrated trial volume with capture built in — every person who tries it is a customer we can follow to purchase.
The loop
The network is the distribution. The loop is the product — five stations, measured end to end, so every cycle reports customers acquired rather than reach delivered. 1 Lakh+ samples move through it every month.
011 Lakh+ samples/mo placed hand-to-hand on our floors.
02The same brand hits 3 Cr+ monthly impressions on our screens.
031.5L+ users get the offer while the sample is still fresh.
04The community posts, the engines amplify — 10M+ social reach picks it up.
05Signal feeds back into the engines. The next cycle starts warmer.
Founder-to-founder, measured end to end. Bring a SKU and your current cost per customer — we will map trial, conversion and attribution against it before you sign anything.
