Terms of Use

By browsing this site or submitting an enquiry through it, you agree to these terms. The site is provided for information about our services. You may not attempt to disrupt it, scrape it at a volume that degrades service for others, or use it to send unlawful or misleading content.

WTF Amplify builds and runs growth systems for consumer and D2C brands — content production, social, outreach and lead generation, WhatsApp and voice automation, influencer and UGC programmes, GTM strategy, and placement across our owned media network. Each engagement is defined in a written proposal or statement of work that names the systems in scope, the deliverables, the cadence and the commercial terms.

Anything described on this site — throughput figures, response times, unit costs — reflects our own operating benchmarks. They are indicative of what the systems do, not a contractual guarantee of the results your brand will see. Marketing outcomes depend on your product, pricing, market and the inputs you provide.

• Engagements are typically monthly retainers, billed in advance, quoted and invoiced in US dollars unless the statement of work says otherwise.
• Media spend, third-party licences, production costs and platform fees are passed through at cost and billed separately from the retainer.
• Invoices are payable within the period stated on the invoice. We may pause delivery on overdue accounts after written notice.
• Taxes, duties and withholding applicable in your jurisdiction are your responsibility and are additional to the quoted fee.
• Either party may terminate a retainer with the notice period set out in the statement of work. Fees for work already performed remain payable.

Our systems run on the inputs you give us. You are responsible for the accuracy and legality of the brand assets, product claims, customer data and approvals you provide, and for holding the rights needed for us to use them. You confirm that any contact data you ask us to message was collected lawfully and with the consents required under applicable law.

You keep ownership of your brand assets, trademarks and the data you supply. On full payment of the fees for the relevant work, ownership of the final deliverables produced specifically for you — creative, copy, campaign assets — passes to you.

We keep ownership of everything underneath: our engines, models, prompts, routers, tooling, workflows, templates, dashboards and methodologies, including any improvements made to them during your engagement. Nothing in an engagement transfers or licenses those to you beyond their use in delivering your work. Unless you tell us otherwise in writing, we may reference your brand name and published results as a case study.

Each party will keep the other’s non-public information confidential and use it only for the engagement, except where disclosure is required by law. This obligation survives the end of the engagement.

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special or consequential losses, or for loss of profit, revenue, goodwill or anticipated savings, however arising.

Our total aggregate liability arising out of or in connection with an engagement is limited to the fees actually paid by you to us for that engagement in the three months immediately preceding the event giving rise to the claim. Nothing here limits liability that cannot be limited under applicable law, including liability for fraud.

The website itself is provided on an “as is” basis. We do not warrant that it will be uninterrupted or error-free, and we are not responsible for the content of third-party sites we link to.

Figures, benchmarks, case studies and performance metrics published on this site are illustrative of past work and internal operating data. They are not a forecast, a promise, or an offer of guaranteed results, and they should not be relied on as financial, legal or professional advice. Results vary by brand, category, budget and market conditions. Any commercial commitment we make to you will be set out in a signed statement of work and nowhere else.

These terms and any engagement are governed by the laws of India. The courts at Noida, Uttar Pradesh have exclusive jurisdiction over any dispute, subject to the parties first attempting to resolve it in good faith between senior representatives.

We may update these terms; the revision date at the top of this page reflects the current version. Questions go to contact@wtfamplify.com.

See also our Privacy Policy, or explore the growth systems we run.