For food & beverage brands
Growth systems for food & beverage brands
Food and beverage is a taste-first category with a distribution problem attached. Nobody buys a second time because of a caption — they buy because the first one was good and something reminded them. Trial, shelf and reminder all sit on surfaces we own, which is why the reorder is a number and not a guess.
The three that matter here
Where we would point the engines
Eight systems exist. These are the three that move this category first — the rest come online when the first three are earning.
Retail Media Network
1 Lakh+ samples a month, EVERYDAY marketplace listings, in-app Zepto-style placements to 1.5L+ users and 300+ screens — trial and shelf in the same system.
How it works →
Content Engine
Appetite content is a volume game: preparation, pour, crunch, occasion and recipe formats produced at ~$0.30 a clip instead of a food-shoot day rate per asset.
How it works →
WhatsApp Engine
Reorder nudges, festive drops and offer broadcasts on your own number, with AI agents handling the where-can-I-buy question that kills so many F&B conversions.
How it works →Proof
One we already ran
Closest analogue from our work — a consumable brand where trial context, not distribution, was the constraint.
Oziva Wellness
Trials were happening, but trial-to-purchase stalled at 23% — the exposure step was working and the conversion step was not.
Trial-to-purchase conversion jumped from 23% to 67% in two months. Same product, right moment, attributed.
- Trial conversion, before
- 23%
- After 2 months
- 67%
Channel notes
How the network applies to you
Trial needs the right moment
A sample handed over at the wrong moment is wasted product. We place sampling inside experiential moments and challenges so the first taste lands at the point of intent.
Shelf and screen together
EVERYDAY marketplace placement plus screen presence in the same environment means the reminder and the purchase are metres apart, not weeks apart.
Events do the heavy tasting
500+ events a year across the network give F&B brands concentrated tasting volume with a captive, high-dwell audience.
Questions
Straight answers
Can you do regional-language content for F&B?
Yes. Hinglish, English and regional voiceover are standard in the Content Engine, and the Voice Engine holds Hinglish voice-to-voice under 800ms if you need outbound as well.
Do you handle the physical logistics of sampling?
We run the sampling waves inside our own spaces and events — you supply product, we handle placement, staffing and the follow-up sequence that turns a taste into an order.
We are a regional brand. Does the network work for us?
The owned network is placed by location, so a regional brand can concentrate spend on the catchments it actually serves rather than paying for national reach it cannot fulfil.
Get it tasted, then get it reordered
Tell us where you are distributed today and what a new customer costs you. We will map trial, shelf and measured follow-up against those catchments.